Conversion Optimization

Friction Alleviation & Split Testing

Traffic generation inherently wastes capital if the destination fails to convert at maximum mathematical efficiency. Zelvori Marketing LLC specializes in identifying and eliminating UI/UX friction points that cause prospect drop-off.

We avoid subjective design alterations. Instead, we run rigorous A/B and multivariate tests informed by heatmap data, session recordings, and click-tracking, scientifically proving which page variations generate the highest yield.

Core Operations

• Multivariate A/B Testing: Running controlled experiments on headlines, CTAs, colors, and spatial layouts to determine statistical winners.
• Behavioral Logging: Utilizing heatmaps, scroll depth triggers, and session replays to find where user intent dissipates.
• Checkout Velocity Augmentation: Streamlining the path-to-purchase specifically removing unnecessary form fields and visual distractions.